4 Ways to Shed the ‘Ugly American’ Image and Succeed in Global Business by Maya Hu-Chan | Feb 14, 2017 | Articles, Cross-Cultural ManagementThese techniques will help you build trust with your international colleagues. Be aware of how you come across to people from other cultures. We all have a mental picture of the so-called “ugly American” – brash and arrogant, with an ethnocentric...